Drives Fan Engagement at the Miami Grand Prix through NFTs

On Sunday, the inaugural Miami Grand Prix took place, with Red Bull’s Max Verstappen taking the chequered flag.

As the official title partner, delivered on fan engagement. The crypto platform provided a number of opportunities for fans to walk away with NFTs and more. offered F1 fans a commemorative Miami race-day NFT via by signing up to NFT. For those who signed up, there was also “a chance to win a limited-edition NFT of one of the 52 laps from the race.” announced the chance to win a limited-edition NFT on Twitter.


For fans unable to attend the inaugural Miami Grand Prix, also offered a pair of Paddock Club tickets to F1 Aramco United States Grand Prix 2022 in Austin, Texas. didn’t stop there, however. There was a #MiamiGP AR filter on Instagram and for fans attending the race, Kinetica. described Kinetica on Twitter as,

“Kinetica, the world’s first NFT gallery powered by the energy unleashed during the race.”


In February, Miami Grand Prix announced as the official title partner in a nine-year deal.

While enjoyed the first year of its nine-year relationship with the Miami Grand Prix, other crypto platforms were also present on race day.

Crypto exchange FTX partnered with Mercedes-AMG Petronas to deliver Web3 to the Miami Grand Prix.

Despite the success of the Miami Grand Prix,’s native token, Cronos (CRO), faces the prospect of a fifth consecutive day in the red.